Singapore Tourism Awards

There are five main categories that encompass up to 30 awards, three of which are open to public nominations. These awards extol individuals and organisations that have made exemplary achievements in the tourism industry.

The following categories are open for nomination:

Customer Service

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Customer Service

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Customer Service Excellence for Attractions
Customer Service Excellence for Food & Beverage
Customer Service Excellence for Hotels
Customer Service Excellence for Nightspots
Customer Service Excellence for Retail
Customer Service Excellence for Tourist Guiding
Customer Service Excellence for Transport

Customer Service Excellence for Attractions

About

The Customer Service Excellence for Attractions award recognises outstanding customer service professionals from attractions who have delivered distinctive and compelling customer experiences.

Award Eligibility

This award is open to any front line service staff from attractions who have displayed exemplary service as part of a holistic customer experience.

Customer Service Excellence for Food & Beverage

About

The Customer Service Excellence for Food & Beverage award recognises outstanding customer service professionals in full service food and beverage establishments who have delivered distinctive and compelling customer experiences.

Award Eligibility

This award is open to any front line service staff from full service food and beverage establishments who have displayed exemplary service as part of a holistic customer experience.

Customer Service Excellence for Hotels

About

The Customer Service Excellence for Hotels award recognises outstanding customer service professionals from gazetted hotels who have delivered distinctive and compelling customer experiences.

Award Eligibility

This award is open to any front line service staff from gazetted hotels who have displayed exemplary service as part of a holistic customer experience.

Customer Service Excellence for Nightspots

About

The Customer Service Excellence for Nightspots award recognises outstanding customer service professionals from nightspots who have delivered distinctive and compelling customer experiences.

Award Eligibility

This award is open to any front line service staff from nightspots who have displayed exemplary service as part of a holistic customer experience.

Customer Service Excellence for Retail

About

The Customer Service Excellence for Retail award recognises outstanding customer service professionals from retail establishments who have delivered distinctive and compelling customer experiences.

Award Eligibility

This award is open to any front line service staff from retail establishments who have displayed exemplary service as part of a holistic customer experience.

Customer Service Excellence for Tourist Guiding

About

The Customer Service Excellence for Tourist Guiding award recognises outstanding tourist guides who have delivered distinctive and compelling customer experiences.

Award Eligibility

This award is open to any licensed and practicing tourist guides who have displayed exemplary service as part of a holistic customer experience.

Customer Service Excellence for Transport

About

The Customer Service Excellence for Transport award recognises outstanding transport personnel who have delivered distinctive and compelling customer experiences.

Award Eligibility

This award is open to any licensed and practicing drivers in hired services and service staff working in the related hired service who have displayed exemplary service as part of a holistic customer experience.

Experience Excellence

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Experience Excellence

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LEISURE MICE

Best Attraction Experience
Best Fine Dining Experience
Best Casual Dining Experience
Best Hotel Experience
Best Nightspot Experience
Best Shopping Mall Experience
Best Retail Store Experience
Best Tour Experience
Best Leisure Event
Exceptional Achievement

Best Attraction Experience

About

The Best Attraction Experience award recognises an attraction that has won the hearts of visitors and emerged as local landmarks for Singaporeans.

Award Eligibility

This award is open to all operating attractions in the calendar year of 2020.

Best Fine Dining Experience

ABOUT

The Best Fine Dining Experience award recognises a fine-dining establishment that provides customers with a memorable experience through their concept, ambience and delivery of top-notch service.

Award Eligibility

This award is open to all licensed dining establishments in operation in the calendar year of 2020.

Best Casual Dining Experience

ABOUT

The Best Casual Dining Experience award recognises a casual dining establishment that provides customers with a memorable experience through their concept, ambience, service delivery and quality of food.

Award Eligibility

This award is open to all licensed casual dining establishments in operation in the calendar year of 2020.

Best Hotel Experience

About

The Best Hotel Experience award recognises a hotel that provides a range of personalised services that merges effortlessly with comforting amenities, creating a memorable stay away from home for guests.

Award Eligibility

This award is open to all gazetted hotels in operation in the calendar year of 2020.

Best Nightspot Experience

About

The Best Nightspot Experience award recognises an establishment (bar, club or nightspot) that significantly impacts Singapore's nightlife scene and showcases its appeal. This includes providing a memorable and enjoyable consumer experience through innovative products, stellar customer service, organisation of special events, or a unique location.

Award Eligibility

This award is open to all licensed nightspots in operation in the calendar year of 2020.

Best Shopping Mall Experience

About

The Best Shopping Mall Experience award recognises a shopping mall that offers a compelling and differentiated experience for customers, complemented by personable service.

Award Eligibility

This award is open to all licensed retail establishments in operation in the calendar year of 2020.

Best Retail Store Experience

About

The Best Retail Store Experience award recognises a boutique or department store that offers a compelling and differentiated experience for customers, complemented by personable service.

Award Eligibility

This award is open to all licensed retail establishments in operation in the calendar year of 2020.

Best Tour Experience

About

The Best Tour Experience award recognises a tour that enables participants to discover Singapore’s rich heritage and culture, vibrant precincts and world-class attractions. This includes tours that offer compelling storytelling, immersive and interactive activities, and an authentic Singapore experience.

Award Eligibility

This award is open to all tour plans of a minimum duration of one hour, including (but not limited to) walking tours, sit-in-coach tours, package tours, incentive programmes and premise-based tours. They may be developed and marketed by licensed travel agencies*, visitor attractions, hotels/venues or other tourism-related premises. The nominated tour plan must have had overseas participants, and been in operation in the calendar year of 2020. Each organisation is permitted to nominate only one tour plan/programme.

Shortlisted nominees may be required to conduct the tour for the panel of judges.

*Tour plans submitted by travel agencies must be conducted by a licensed tourist guide.

Best Leisure Event

About

The Best Leisure Event award recognises a leisure event that entertains and meets the needs of attendees while creating significant commercial impact (e.g. increase in tourism visitation). The event is able to attract media attention for Singapore, and enhance Singapore’s appeal as a leading travel destination.

Award Eligibility

This award is open to any leisure event held in Singapore in the calendar year of 2020. These may be one-off or recurring events.

Shortlisted nominees will be required to prepare additional information and/or present their entry to a panel of judges.

Exceptional Achievement

About

The Exceptional Achievement award honours organisations that have won three consecutive years in the same award category. This special recognition will be earmarked for two years highlighting their exceptional dedication and commitment in providing a distinctive and compelling experience to customers. Honourees will be eligible to compete again in the following year.

Award Eligibility

Closed to public, establishment, or self-nomination.

Best Association Conference Organiser
Best Business Event Service Provider
Best Business Event Venue Experience
Best Exhibition Organiser
Best Meetings/Incentives Organiser
Best Trade Conference Organiser
Best Business Event Champion
Exceptional Achievement

Best Association Conference Organiser

About

The Best Association Conference Organiser award recognises an organiser who has demonstrated excellence in organising and delivering a quality association conference.

Award Eligibility

This award is open to organisers of association conferences held in Singapore from 1 January 2020 to 31 December 2020. Please showcase a major event that highlights the organisation’s strength. The event submitted must have had a minimum of 50% foreign/overseas attendees.

Shortlisted nominees will be required to prepare additional information and/or present their entry to a panel of judges.

Best Business Event Service Provider

About

The Best Business Event Service Provider award recognises a service provider that has demonstrated excellence in their business and service delivery to the MICE industry.

Award Eligibility

This award is open to any business event service partner who has provided strong support to business events (in areas such as logistics, audio/visual support, booth design and construction, and marketing communications) from 1 January 2020 to 31 December 2020. Please showcase a major B2B or B2B2C event that highlights the organisation’s strength as a business event service provider.

Shortlisted nominees will be required to prepare additional information and/or present their entry to a panel of judges.

Best Business Event Venue Experience

About

The Best Business Event Venue award recognises a business event venue that has elevated the standards of world-class MICE facilities in Singapore.

Award Eligibility

This award is open to any venue in Singapore that has hosted business events in Singapore from 1 January 2020 to 31 December 2020. Please showcase a major event that highlights the organisation’s strength as a business event venue provider.

Shortlisted nominees will be required to prepare additional information and/or present their entry to a panel of judges.

Best Exhibition Organiser

About

The Best Exhibition Organiser award recognises a professional event organiser that has demonstrated excellence in organising and delivering quality exhibitions.

Award Eligibility

This award is open to all professional event organisers that have held B2B or B2B2C exhibitions in Singapore from 1 January 2020 to 31 December 2020. Please showcase a major event that highlights the organisation’s strength. Tradeshows submitted should have had a minimum of 20% foreign trade visitors.

Shortlisted nominees will be required to prepare additional information and/or present their entry to a panel of judges.

Best Meetings/Incentives Organiser

About

The Best Meetings/Incentives Organiser award recognises a corporate Meetings/Incentive Organiser that demonstrates excellence in organising and delivering quality corporate meetings or incentive events for organisations.

Award Eligibility

This award is open to corporate Meetings/Incentives Organiser with key events held in Singapore from 1 January 2020 to 31 December 2020. Please showcase a major event that highlights the organisation’s strength as a Meetings/Incentives Organiser. The event submitted must have had a minimum of 50% foreign/overseas attendees.

Shortlisted nominees will be required to prepare additional information and/or present their entry to a panel of judges.

Best Trade Conference Organiser

About

The Best Trade Conference Organiser award recognises a professional event organiser who demonstrates excellence in organising and delivering a quality trade conference.

Award Eligibility

This award is open to any professional event organiser with a trade conference held in Singapore from 1 January 2020 to 31 December 2020. Please showcase a major event that highlights the organisation’s strength as a professional event organiser. The conference submitted must have had a minimum of 20% foreign attendees. Additionally, recurring conferences must have had a minimum of 10% foreign senior management delegates.

Shortlisted nominees will be required to prepare additional information and/or present their entry to a panel of judges.

Best Business Event Champion

About

The Best Business Event Champion award honours individuals from a trade or professional association whose contributions have had a significant impact on the development of the business events industry in Singapore.

Award Eligibility

Closed to public, establishment, or self-nomination.

Exceptional Achievement

About

Award Eligibility

Closed to public, establishment, or self-nomination.

Enterprise Excellence

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Enterprise Excellence

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Best Business Innovation
Best Marketing Idea

Best Business Innovation

About

The Best Business Innovation award recognises a Singapore-registered tourism or travel-related organisation that has achieved incremental business improvement, higher productivity and/or enhanced consumer satisfaction within the past two years, as a result of innovatively redesigning their products, processes, services and/or organisational culture.

Award Eligibility

This award is open to all Singapore-registered tourism/travel-related organisations, as well as Singapore-registered organisations that support tourism/travel-related organisations (i.e. technology companies, service providers, etc.)

Best Marketing Idea

About

Recognises innovative marketing executions that best achieve effective tourism-related outcomes for Singapore and/or helps to meet the organisation’s business objectives.

Award Eligibility

This award is open to any Singapore-registered organisation that has demonstrated marketing of a tourism/travel-related product and/or experience in Singapore. It excludes projects that feature significant Singapore Tourism Board (STB) involvement or any joint campaigns with STB. The target audience of the marketing execution must include international visitors.

Shortlisted nominees will be required to prepare additional information and/or present their entry to a panel of judges.

The following categories are NOT open for nomination:

Special Recognition

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Special Recognition

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Special Recognition

Special Recognition

About

The Special Recognition award recognises exceptional individuals or organisations who have made key contributions to Singapore’s tourism landscape. These individuals or organisations are recognised primarily by the creativity of their ideas, best practices, and significance of their contributions to the tourism sector.

Award Eligibility

Closed to public, corporate, or self-nominations.

Top Awards

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Top Awards

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Lifetime achievement for outstanding contribution to tourism
Outstanding tourism entrepreneur
Breakthrough Contribution to Tourism

Lifetime achievement for outstanding contribution to tourism

About

The Lifetime Achievement For Outstanding Contribution To Tourism award honours an individual whose contributions have had a significant impact on the development of tourism in Singapore. Their vision, dedication and commitment set them apart while earning the respect of all within the industry and Singapore.

Award Eligibility

Closed to public, corporate, or self-nominations.

Outstanding tourism entrepreneur

About

Acknowledges outstanding individuals who have applied their business acumen, leadership, creativity and innovative talents to assist in the growth and development of Singapore’s tourism industry.

Award Eligibility

Closed to public, corporate, or self-nominations.

Breakthrough Contribution to Tourism

About

The Breakthrough Contribution To Tourism award recognises exceptional individuals and/or organisations that have demonstrated a significant impact in the development and growth of Singapore’s tourism sector through various products and services. These offerings contribute to visitor arrivals and tourism receipts, adding value by spreading awareness and reinforcing Singapore’s image as a must-visit travel destination.

Award Eligibility

Closed to public, corporate, or self-nominations.

List of Judges 2019

Our panel of esteemed judges are selected for their knowledge, expertise and integrity.

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Past Recipients

These inspirational enterprises and individuals have elevated Singapore’s status as a leading tourism destination.

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