Singapore Tourism Awards

There are five main categories that encompass up to 30 awards, three of which are open to public nominations. These awards extol individuals and organisations that have made exemplary achievements in the tourism industry.

The following categories are open for nomination:

Customer Service Experience

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Customer Service Experience

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Customer Service Excellence
Customer Service Excellence for Attractions
Customer Service Excellence for Food & Beverage
Customer Service Excellence for Hotels
Customer Service Excellence for Nightspots
Customer Service Excellence for Retail
Customer Service Excellence for Tourist Guiding
Customer Service Excellence for Transport

Customer Service Excellence

About

This award recognises customer service professionals from the various tourism sectors who have delivered distinctive and compelling customer experiences in the face of disruption and adversity.

Eligibility & Assessment Criteria

Frontline service staff from the respective sectors who have displayed exemplary service as part of holistic customer experience, either as part of national COVID-19 efforts, essential services or re-opened experiences.

Internal note:

• No limit to number of submissions per organisation

• Private hire drivers (e.g Grab, Gojek) can be nominated for the transport category.

Customer Service Excellence for Attractions

About

The Customer Service Excellence for Attractions award recognises outstanding customer service professionals from attractions who have delivered distinctive and compelling customer experiences.

Award Eligibility

This award is open to any front line service staff from attractions who have displayed exemplary service as part of a holistic customer experience.

Customer Service Excellence for Food & Beverage

About

The Customer Service Excellence for Food & Beverage award recognises outstanding customer service professionals in full service food and beverage establishments who have delivered distinctive and compelling customer experiences.

Award Eligibility

This award is open to any front line service staff from full service food and beverage establishments who have displayed exemplary service as part of a holistic customer experience.

Customer Service Excellence for Hotels

About

The Customer Service Excellence for Hotels award recognises outstanding customer service professionals from gazetted hotels who have delivered distinctive and compelling customer experiences.

Award Eligibility

This award is open to any front line service staff from gazetted hotels who have displayed exemplary service as part of a holistic customer experience.

Customer Service Excellence for Nightspots

About

The Customer Service Excellence for Nightspots award recognises outstanding customer service professionals in a nightspot venue (e.g clubs, cocktail bars) who have delivered distinctive and compelling customer experiences.

Award Eligibility

This award is open to any front line service staff from nightspot establishments who have displayed exemplary service as part of a holistic customer experience.

Customer Service Excellence for Retail

About

The Customer Service Excellence for Retail award recognises outstanding customer service professionals from retail establishments who have delivered distinctive and compelling customer experiences.

Award Eligibility

This award is open to any front line service staff from retail establishments who have displayed exemplary service as part of a holistic customer experience.

Customer Service Excellence for Tourist Guiding

About

The Customer Service Excellence for Tourist Guiding award recognises outstanding tourist guides who have delivered distinctive and compelling customer experiences.

Award Eligibility

This award is open to any licensed tourist guides who have displayed exemplary service as part of a holistic customer experience.

Customer Service Excellence for Transport

About

The Customer Service Excellence for Transport award recognises outstanding transport personnel who have delivered distinctive and compelling customer experiences.

Award Eligibility

This award is open to any licensed and practicing drivers in hired services and service staff working in the related hired service who have displayed exemplary service as part of a holistic customer experience.

*Private hire drivers (e.g Grab, Gojek) can be nominated.

Experience Excellence

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Experience Excellence

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LEISURE MICE

Experience Excellence - Leisure
Outstanding Attraction Experience
Outstanding Tour Experience
Outstanding Hotel Experience
Outstanding Fine Dining Experience
Outstanding Nightspot Experience
Outstanding Casual Dining Experience
Outstanding Shopping Mall Experience
Outstanding Retail Store Experience
Outstanding Wellness Experience
Outstanding Leisure Event

Experience Excellence - Leisure

About

Businesses which have reimagined the customer experience and/or consistently displayed excellent customer service in innovative ways to meet changing consumer needs.

Note: Nightspots are not included this year as they were not allowed to operate for most of 2021; however those who have pivoted to new models can be nominated for best business innovation, best marketing idea, best leisure event. Those that have pivoted to F&B can be nominated for the dining categories.

Eligibility & Assessment Criteria

• Must have SG Clean certification (where relevant*) and displayed high standards of customer safety and hygiene.

• Businesses must have complied with all SMM rules and regulations in 2022.

• Gleaned insights into evolving customer behaviors and needs and transformed & adapted/implemented processes and operations arising from these insights.

• Incorporated both physical and virtual formats to enhance product offering, and/or visitor experience. This can also be done through cross-sector collaborations.**

* Exceptions are for events and tours

** Establishments should nominate themselves under their own sector category. E.g. If a hotel is submitting the nomination, they should apply under best hotel experience.

Outstanding Attraction Experience

About

The Outstanding Attraction Experience award recognises an attraction that has won the hearts of visitors and emerged as local landmarks for Singaporeans.

Award Eligibility

This award is open to all operating attractions in the calendar year of 2022.

Outstanding Tour Experience

About

The Outstanding Tour Experience award recognises a tour that is unique within the tour landscape, offers compelling and engaging storytelling, immersive and interactive elements, and features an authentic Singapore experience.

Award Eligibility

This award is open to all tours of a minimum duration of two hours. The nominated tour must have been in operation in the calendar year of 2022 and must continue to operate on a regular basis.

• Must have displayed high standards of customer safety and hygiene.

• Businesses must have complied with all SMM rules and regulations in 2022.

• Incorporates unique experiential and storytelling elements (e.g. unexplored themes, technology, alternative formats) to enhance product offering, and/or visitor experience.

Note: Tour(s) submitted by travel agencies and tour operators must be conducted by a licensed tourist guide.

Outstanding Hotel Experience

About

The Outstanding Hotel Experience award recognises a hotel that integrates a compelling concept, exceptional service, comforting amenities and unique experiences to deliver a memorable stay for guests.

Award Eligibility

This award is open to all gazetted hotels in operation in the calendar year of 2022.

Outstanding Fine Dining Experience

ABOUT

The Outstanding Casual Dining Experience award recognises a casual dining establishment that provides customers with a memorable experience through their concept, ambience, service delivery and quality of food.

Award Eligibility

This award is open to all licensed fine dining establishments in operation in the calendar year of 2022.

Outstanding Nightspot Experience

About

The Outstanding Nightspot Experience award recognises a Nightspot venue (e.g clubs, cocktail bars) that offers a compelling and differentiated experience for customers.

Eligibility & Assessment Criteria

This award is open to all licensed nightspot establishments in operation in the calendar year of 2022.

Outstanding Casual Dining Experience

ABOUT

Award Eligibility

This award is open to all licensed casual dining establishments in operation in the calendar year of 2022.

Outstanding Shopping Mall Experience

About

The Outstanding Shopping Mall Experience award recognises a shopping mall that offers a compelling and differentiated experience for customers.

Award Eligibility

This award is open to all licensed retail establishments in operation in the calendar year of 2022.

Outstanding Retail Store Experience

About

The Outstanding Retail Store Experience award recognises a boutique or department retail store that offers a compelling and differentiated experience for customers.

Award Eligibility

This award is open to all licensed retail establishments in operation in the calendar year of 2022.

Outstanding Wellness Experience

About

The Outstanding Wellness Experience award recognises businesses that have developed innovative and differentiated wellness products/experiences which meet changing consumer needs for holistic wellness.

Eligibility & Assessment Criteria

This award is open to all licensed establishments in operation in the calendar year of 2022. The business must fall under any of the 4 categories of Wellness:

• Fitness and Lifestyle
(e.g. Big box gyms, Boutique fitness studios, Health & Nutrition, Sustainable Dining)

• Emotional and Mental Wellness
(e.g. Meditation & mindfulness programmers, sleep science, float therapy, wellness tech, Art jamming and & craft workshops)

• Complementary Health and Alternative Therapies
(e.g. Traditional Chinese Medicine, Ayurveda, Jamu, Body Works, Cryotherapy)

• Wellness Resorts and Facilities
(e.g. Wellness-centric Hotels, Retreats, Integrated Wellness Centres, Medspas, Dayspas)

Outstanding Leisure Event

About

The Outstanding Leisure Event award recognizes a leisure event with world-class, differentiated experiences that addresses the needs of attendees, creates significant commercial impact and drives visitors to Singapore. The event is able to demonstrate how it strengthens destination branding, establishing Singapore as a vibrant city and leading travel destination.

Award Eligibility

This award is open to any leisure event held in Singapore in the calendar year of 2022. These may be one-off or recurring events.

Businesses must have incorporated sustainable practices in their day to day operations and products/services.

Shortlisted nominees may be required to prepare additional information and/or present their entry to a panel of judges.

Experience Excellence - MICE
Outstanding Event Venue Experience
Outstanding Event Organiser
Outstanding Business Event

Experience Excellence - MICE

About

Businesses which have reimagined the customer experience and/or consistently displayed excellent customer service in innovative ways to meet changing consumer needs.

Eligibility & Assessment Criteria

• Demonstrated ability to change operations/processes to adapt to new challenges and consumer needs. This may include cross-sector collaborations

• Demonstrated ability to reimagine its product offerings to enhance the visitors’ experience and event outcomes.

• Adopted sustainability practices relevant to the respective events/venues.

• *Establishments should nominate themselves under their own sector category. E.g. If a hotel is submitting the nomination, they should apply under best event venue.

Outstanding Event Venue Experience

About

The Outstanding Event Venue Experience award recognises a business event venue that has elevated the standards of world-class MICE facilities in Singapore.

Award Eligibility

This award is open to any venue in Singapore that has hosted business events in Singapore from 1 January 2022 to 31 December 2022. Event venue must be SG-clean certified.

Please showcase a major event that highlights the organisation’s strength as an event venue provider.

Shortlisted nominees may be required to prepare additional information and/or present their entry to a panel of judges.

Outstanding Event Organiser

About

The Outstanding Event Organiser award recognises an organiser that has demonstrated excellence in organising and delivering quality business events.

Award Eligibility

This award is open to all professional event organisers that have held business events (including virtual, hybrid, or physical) in Singapore from 1 January 2022 to 31 December 2022. Please showcase a major business event that highlights the organisation’s strength.

Outstanding Business Event

About

The Outstanding Business Event award recognises the event and its organisers that has demonstrated excellence in the MICE industry, and made a significant impact on the development of the business events industry in Singapore.

Award Eligibility

This award is open to any business event and its organisers who has provided strong support to the business event (in areas such as logistics, audio/visual support, booth design and construction, and marketing communications) from 1 January 2022 to 31 December 2022. Please showcase a major B2B event that highlights the business event and organisation’s strength as a business event service provider.

Enterprise Excellence

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Enterprise Excellence

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Outstanding Achievement in Sustainability
Outstanding Business Innovation
Outstanding Marketing Idea
Outstanding Human Capital

Outstanding Achievement in Sustainability

About

Businesses which are industry leaders in sustainability that inspire others to adopt sustainable practices, in the face of increasing supply chain pressures and climate-related risks.

Award Eligibility

Businesses must have complied with all SMM rules and regulations in 2022, where applicable.

Environment
• Adopted practices in environmental sustainability to lower / offset operating carbon footprint and/or contributes to the circular economy. E.g. pivoted to lower carbon-footprint products and services, implemented waste management solutions etc.

• Business proactively implements and markets environmental sustainability related initiatives.

Economy
• Adopted more resource efficient operations, and/or established resilient supply chains.

Social
• Displayed leadership to nurture a sustainable workforce e.g. via diversity & inclusion related initiative and policies.

• Developed sustainability related knowledge and aptitude in the workforce.

Outstanding Business Innovation

About

Businesses which have emerged stronger by successfully re-imagining their products or business models, with positive outcomes such as improvement in efficiency.

Award Eligibility

This award is open to all Singapore-registered tourism/travel-related organisations, as well as Singapore-registered organisations that support tourism/travel-related organisations (i.e. technology companies, service providers, etc.)

• Businesses must have complied with all SMM rules and regulations in 2022, if applicable.

• Change in business processes to adapt to the new normal, via new and innovative tech solutions.

• Demonstrated positive outcomes which addresses business challenges during COVID-19 (e.g revenue impact or improvement in efficiency and/or customer experience)

Outstanding Marketing Idea

About

Business which has used agile, bold, and creative marketing to effectively engage new or existing audiences despite the challenging environment. Marketing efforts should be quantifiable.

Award Eligibility

This award is open to any Singapore-registered organisation that has demonstrated marketing of a tourism/travel-related product and/or experience in Singapore. The target audience of the marketing execution must include international visitors.

Shortlisted nominees will be required to prepare additional information and/or present their entry to a panel of judges.

• Marketing results must be quantifiable (e.g. attracted 1,000 international e-visitors).

• Innovative use of content, formats and/or media.

• Marketing efforts should have greater focus on reaching international audience as its Target Audience. Domestic audience may also be targeted.

• Campaigns whose marketing efforts began in 2022, but actualised in 2023 can be considered.

Outstanding Human Capital

About

Businesses with outstanding human capital strategy planning and employee management programmes, in areas of Learning & Development, Workplace Productivity, and HR practices.

Award Eligibility

Businesses must have:

i. Minimum 70% of PMET Jobs (minimum salary of $3,000) are filled by Singaporeans.

ii. Score a minimum 3 out of 5 under the ‘Transformative Leadership’ pillar in the Tourism Transformation Index (TXI). If businesses do not have a TXI score: to score high in equivalent ratings, such as the Human Capital Diagnostic Tool (HCDT).

Learning & Development
• Initiatives to equip employees with relevant skills/training with tangible business outcomes to be primed for increased resilience. e.g. % of operating budget dedicated to training budget or employees are given XX hours of training annually

• • Processes in place to identify, manage and develop talents to ensure a strong leadership pipeline and succession planning for key positions.

Workplace Productivity
• Ability to utilise technology and data to streamline work processes and boost employee productivity.

• Participate in job redesign leading to job enhancements with salary increments or unstacking of jobs to make it more accessible for alternative segments of population; and/or process/infra redesign leading to man-hour savings.

HR Practices
• Adopted HR best practices to implement progressive workplace practices. For example, flexible working hours, compensation and rewards system to motivate performance and increase retention rate.

• Demonstrated innovativeness and proactiveness to attract and retain talent.

The following categories are NOT open for nomination:

Special Recognition

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Special Recognition

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Special Recognition

Special Recognition

About

The Special Recognition award recognises exceptional individuals or organisations who have made key contributions to Singapore’s tourism landscape. These individuals or organisations are recognised primarily by the creativity of their ideas, best practices, and significance of their contributions to the tourism sector.

Eligibility & Assessment Criteria

Closed to public, corporate, or self-nominations.

Top Awards

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Top Awards

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Lifetime achievement for outstanding contribution to tourism
Outstanding tourism entrepreneur
Breakthrough Contribution to Tourism

Lifetime achievement for outstanding contribution to tourism

About

The Lifetime Achievement For Outstanding Contribution To Tourism award honours an individual whose contributions have had a significant impact on the development of tourism in Singapore. Their vision, dedication and commitment set them apart while earning the respect of all within the industry and Singapore.

Award Eligibility

Closed to public, corporate, or self-nominations.

Outstanding tourism entrepreneur

About

Acknowledges outstanding individuals who have applied their business acumen, leadership, creativity and innovative talents to assist in the growth and development of Singapore’s tourism industry.

Award Eligibility

Closed to public, corporate, or self-nominations.

Breakthrough Contribution to Tourism

About

The Breakthrough Contribution To Tourism award recognises exceptional individuals and/or organisations that have demonstrated a significant impact in the development and growth of Singapore’s tourism sector through various products and services. These offerings contribute to visitor arrivals and tourism receipts, adding value by spreading awareness and reinforcing Singapore’s image as a must-visit travel destination.

Award Eligibility

Closed to public, corporate, or self-nominations.

Past Recipients

These inspirational enterprises and individuals have elevated Singapore’s status as a leading tourism destination.

VIEW PAST RECIPIENTS