Singapore Tourism Awards

There are five main categories that encompass up to 30 awards, three of which are open to public nominations. These awards extol individuals and organisations that have made exemplary achievements in the tourism industry.

The following categories are open for nomination:

Customer Service Experience

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Customer Service Experience

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Overview of Award Category
Customer Service Excellence for Attractions
Customer Service Excellence for Food & Beverage
Customer Service Excellence for Hotels
Customer Service Excellence for Nightspots
Customer Service Excellence for Retail
Customer Service Excellence for Tourist Guiding

Overview of Award Category

About

This award recognises customer service professionals from the various tourism sectors who have delivered distinctive and compelling customer experiences.

Eligibility & Assessment Criteria

Frontline service staff from the respective sectors who have displayed exemplary service as part of holistic customer experience.

Customer Service Excellence for Attractions

About

The Customer Service Excellence for Attractions award recognises outstanding customer service professionals from attractions who have delivered distinctive and compelling customer experiences.

Award Eligibility

This award is open to any frontline service staff from attractions who have displayed exemplary service as part of a holistic customer experience.

Customer Service Excellence for Food & Beverage

About

The Customer Service Excellence for Food & Beverage award recognises outstanding customer service professionals in full-service food and beverage establishments who have delivered distinctive and compelling customer experiences.

Award Eligibility

This award is open to any frontline service staff from full-service food and beverage establishments who have displayed exemplary service as part of a holistic customer experience.

Customer Service Excellence for Hotels

About

The Customer Service Excellence for Hotels award recognises outstanding customer service professionals from gazetted hotels who have delivered distinctive and compelling customer experiences.

Award Eligibility

This award is open to any frontline service staff from gazetted hotels who have displayed exemplary service as part of a holistic customer experience.

Customer Service Excellence for Nightspots

About

The Customer Service Excellence for Nightspots award recognises outstanding customer service professionals in a nightspot venue (e.g. clubs, cocktail bars) who have delivered distinctive and compelling customer experiences.

Award Eligibility

This award is open to any frontline service staff from nightspot establishments who have displayed exemplary service as part of a holistic customer experience.

Customer Service Excellence for Retail

About

The Customer Service Excellence for Retail award recognises outstanding customer service professionals from retail establishments who have delivered distinctive and compelling customer experiences.

Award Eligibility

This award is open to any frontline service staff from retail establishments who have displayed exemplary service as part of a holistic customer experience.

Customer Service Excellence for Tourist Guiding

About

The Customer Service Excellence for Tourist Guiding award recognises outstanding tourist guides who have delivered distinctive and compelling customer experiences.

Award Eligibility

This award is open to any licensed tourist guides who have displayed exemplary service as part of a holistic customer experience.

Experience Excellence

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Experience Excellence

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LEISURE MICE

Overview of Award Category - LEISURE
Outstanding Retail Experience
Outstanding Dining Experience
Outstanding Attraction Experience
Outstanding Tour Experience
Outstanding Hotel Experience
Outstanding Nightspot Experience
Outstanding Wellness Experience
Outstanding Leisure Event

Overview of Award Category - LEISURE

About

Businesses which have reimagined the customer experience and/or consistently displayed excellent customer service in innovative ways to meet changing consumer needs.

Eligibility & Assessment Criteria

• Gleaned insights into evolving customer behaviours and needs and transformed & adapted/implemented processes and operations arising from these insights.

• Incorporated innovative initiatives to enhance product offering, and/or visitor experience. This can also be done through cross-sector collaborations.

* Establishments should nominate themselves under their own industry category e.g. If a hotel is submitting the nomination, they should apply under outstanding hotel experience.

Outstanding Retail Experience

About:

The Outstanding Retail Experience award recognises a retail outlet or shopping mall that offers a compelling, differentiated, and/or innovative experience for customers.

Award Eligibility:

This award is open to all shopping malls or licensed retail establishments in operation in the calendar year of 2023.

Outstanding Dining Experience

About:

The Outstanding Dining Experience award recognises a dining establishment that provides customers with a memorable experience through their concept, ambience, service delivery and quality of food.

Award Eligibility:

This award is open to all licensed dining establishments in operation in the calendar year of 2023.

Outstanding Attraction Experience

About

The Outstanding Attraction Experience award recognises an attraction that has won the hearts of international visitors and emerged as local landmarks for Singaporeans.

Award Eligibility

This award is open to all operating attractions in the calendar year of 2023.

Outstanding Tour Experience

About

The Outstanding Tour Experience award recognises quality tours that provide an authentic Singapore experience through compelling and engaging storytelling, accompanied by immersive and interactive elements to elevate the experience.

Award Eligibility

This award is open to all tours that have been in operation during the calendar year of 2023, and are still being conducted regularly.

• Nominated tours should showcase well-crafted narratives with compelling content curation to deliver exceptional tour experience.

• Tours must display high standards of customer safety and hygiene.

• Tours submitted by travel agencies and tour operators must be conducted by a licensed tourist guide.

• Shortlisted nominees may be required to prepare additional information and/or open additional slots for trial experiences of the tours.

Note: Only complete nomination entries will be accepted.

Outstanding Hotel Experience

About

The Outstanding Hotel Experience award recognises a hotel that integrates a compelling concept, exceptional service, comforting amenities and unique experiences to deliver a memorable stay for guests.

Award Eligibility

This award is open to all gazetted hotels in operation in the calendar year of 2023.

Outstanding Nightspot Experience

About

The Outstanding Nightspot Experience award recognises a Nightspot venue (e.g. clubs, cocktail bars) that offers a compelling and differentiated experience for customers.

Eligibility & Assessment Criteria

This award is open to all licensed nightspot establishments in operation in the calendar year of 2023.

Outstanding Wellness Experience

About

The Outstanding Wellness Experience award recognises businesses that have developed innovative and differentiated wellness products/experiences which meet changing consumer needs for holistic wellness.

Eligibility & Assessment Criteria

This award is open to all licensed establishments in operation in the calendar year of 2023. The business must fall under any of the 4 categories of Wellness:

• Fitness and Lifestyle
(e.g. Big box gyms, Boutique fitness studios, Health & Nutritious Dining, etc.)

• Emotional and Mental Wellness
(e.g. Meditation & Mindfulness Programmes, Sleep Science, Float Therapy, Wellness Tech, Art Jamming & Craft Workshops, etc.)

• Complementary Health and Alternative Therapies
(e.g. Traditional Chinese Medicine, Ayurveda, Jamu, Body Works, Cryotherapy, etc.)

• Wellness Resorts and Facilities
(e.g. Wellness-centric Hotels, Retreats, Integrated Wellness Centres, Medspas, Dayspas, etc.)

Outstanding Leisure Event

About

The Outstanding Leisure Event award recognises a leisure event with world-class, differentiated experiences that addresses the needs of attendees, creates significant commercial impact and drives visitors to Singapore. The event is able to demonstrate how it strengthens destination branding, establishing Singapore as a vibrant city and leading travel destination.

Award Eligibility

This award is open to any leisure event held in Singapore in the calendar year of 2023. These may be one-off or recurring events.

Businesses must have incorporated sustainable practices in their day-to-day operations and products/services.

Shortlisted nominees may be required to prepare additional information and/or present their entry to a panel of judges.

Overview of Award Category - MICE
Outstanding Event Venue Experience
Outstanding Event Organiser
Outstanding Business Event

Overview of Award Category - MICE

About

Businesses which have reimagined the customer experience and/or consistently displayed excellent customer service in innovative ways to meet changing consumer needs.

Eligibility & Assessment Criteria

• Demonstrated ability to transform its operations/processes to adapt to new challenges and consumer needs.

• Demonstrated ability to reimagine its product offerings to enhance the visitors’ experience and event outcomes.

• Incorporated corporate social responsibility (CSR) and environmental sustainability initiatives relevant to the respective events/venues.

*Establishments should nominate themselves under their own sector category e.g. If a hotel is submitting the nomination, they should apply under outstanding event venue experience.

Outstanding Event Venue Experience

About

The Outstanding Event Venue Experience award recognises a business event venue that has elevated the standards of world-class MICE facilities in Singapore.

Award Eligibility

This award is open to any venue in Singapore that has hosted business events in Singapore from 1 January 2023 to 31 December 2023.

Outstanding Event Organiser

About

The Outstanding Event Organiser award recognises an organiser that has demonstrated excellence in organising and delivering quality business events.

Award Eligibility

This award is open to any professional event organisers that have held business events in Singapore from 1 January 2023 to 31 December 2023.

Outstanding Business Event

About

The Outstanding Business Event award recognises the event and its organisers that has demonstrated excellence in the MICE industry, and made a significant impact on the development of the business events industry in Singapore.

Award Eligibility

This award is open to any business event and its organisers who has provided strong support to the business event (in areas such as logistics, audio/visual support, booth design and construction, and marketing communications) from 1 January 2023 to 31 December 2023.

Enterprise Excellence

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Enterprise Excellence

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Outstanding Achievement in Sustainability
Outstanding Business Innovation
Outstanding Marketing Idea

Outstanding Achievement in Sustainability

About

Businesses which are industry leaders in sustainability that inspire others to adopt sustainable practices, in the face of increasing supply chain pressures and climate-related risks.

Award Eligibility

Environment
• Introduced environmental sustainability measures/practices aligned to Singapore's long-term net zero emissions aspiration by 2050.

Economy
• Adopted more resource-efficient operations through technology, and developed a more resilient workforce.

Social
• Demonstrated corporate social responsibility and commitment through policies and initiatives.

• Developed diversity and inclusivity-centered labour policies and initiatives.

Awareness/ Outreach
• Demonstrated efforts to raise awareness of sustainability efforts and/or promoted sustainable consumption habits (to both internal & external stakeholders).

Outstanding Business Innovation

About

Businesses which have emerged stronger by successfully re-imagining their products or business models, with positive outcomes such as improvement in efficiency.

Award Eligibility

This award is open to all Singapore-registered tourism/travel-related organisations, as well as Singapore-registered organisations that support tourism/travel-related organisations (i.e. technology companies, service providers, etc.).

• Change in business processes to adapt to the evolving business environment, via new and innovative solutions such as through technology etc.

• Demonstrated positive outcomes which addresses business challenges (e.g. impact on revenue, efficiency/productivity, customer experience, increase destination attractiveness).

Outstanding Marketing Idea

About

Business which has used agile, bold, and creative marketing to effectively engage new or existing audiences despite the challenging environment. Marketing efforts should be quantifiable.

Award Eligibility

This award is open to any Singapore-registered organisation that has demonstrated marketing of a tourism/travel-related product and/or experience in Singapore. The target audience of the marketing execution must include international visitors.

Shortlisted nominees will be required to prepare additional information and/or present their entry to a panel of judges.

• Marketing results must be quantifiable (e.g. attracted 1,000 international e-visitors).

• Innovative use of content, formats and/or media.

• Marketing efforts should have greater focus on reaching international audience as its Target Audience. Domestic audience may also be targeted.

• Campaigns whose marketing efforts began in 2022, but actualised in 2023 can be considered.

The following categories are NOT open for nomination:

Special Recognition

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Special Recognition

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Special Recognition

Special Recognition

About

The Special Recognition award recognises exceptional individuals or organisations who have made key contributions to Singapore’s tourism landscape. These individuals or organisations are recognised primarily by the creativity of their ideas, best practices, and significance of their contributions to the tourism sector.

Eligibility & Assessment Criteria

Closed to public, corporate, or self-nominations.

Top Awards

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Top Awards

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Breakthrough Contribution to Tourism
Lifetime achievement for outstanding contribution to tourism
Outstanding tourism entrepreneur
Best Business Event Champion

Breakthrough Contribution to Tourism

About

The Breakthrough Contribution to Tourism award recognises exceptional individuals and/or organisations that have demonstrated a significant impact in the development and growth of Singapore’s tourism sector through various products and services. These offerings contribute to visitor arrivals and tourism receipts, adding value by spreading awareness and reinforcing Singapore’s image as a must-visit travel destination.

Award Eligibility

Closed to public, corporate, or self-nominations.

Lifetime achievement for outstanding contribution to tourism

About

The Lifetime Achievement for Outstanding Contribution to Tourism award honours an individual whose contributions have had a significant impact on the development of tourism in Singapore. Their vision, dedication and commitment set them apart while earning the respect of all within the industry and Singapore.

Award Eligibility

Closed to public, corporate, or self-nominations.

Outstanding tourism entrepreneur

About

Acknowledges outstanding individuals who have applied their business acumen, leadership, creativity and innovative talents to assist in the growth and development of Singapore’s tourism industry.

Award Eligibility

Closed to public, corporate, or self-nominations.

Best Business Event Champion

About

Acknowledges outstanding individuals from a trade or professional association who have contributed to the growth of the local business events industry in the preceding year. They are also strong advocates of the association and active lobbyists in attracting events.

Award Eligibility

Closed to public, corporate, or self-nominations.

Past Recipients

These inspirational enterprises and individuals have elevated Singapore’s status as a leading tourism destination.

VIEW PAST RECIPIENTS