Singapore, 21 September 2016 – After ten weeks and numerous rounds of intense judging, the Singapore Tourism Board (STB) announced today the 81 finalists for the Experience ExcellenceEnterprise Excellence and Customer Service categories of the 2016 Singapore Tourism Awards, Singapore's most prestigious awards for the tourism sector. 

Come 5 October 2016 at the Awards ceremony, which will be graced by President Tony Tan, 22 of these finalists will be crowned winners and hailed as amongst the industry's best in demonstrating experience and enterprise excellence. Recipients of the Top Awards and Special Recognition categories will also be unveiled at the event to be held at The Ritz-Carlton, Millenia Singapore. 

"We are heartened by the strong industry and public participation in the Singapore Tourism Awards. In particular, we welcome the entry of more newcomers to the Awards such as home-grown retailer In Good Company, tech event organiser unbound and online travel marketplace BeMyGuest." said Mr Oliver Chong, Executive Director of Communications & Marketing Capability, Singapore Tourism Board. "We also hope that more companies would be inspired to follow the lead of these finalists and strive towards achieving experience and enterprise excellence." 

In Good Company and unbound are in the running for Best Shopping Experience and Best Trade Conference Organiser respectively, while BeMyGuest is one of the finalists for the new award category, Best Business Innovation. 

The finalists were identified and selected by a panel of prominent and well-established Singapore and overseas judges through rounds of robust assessments and mystery audits. 

Please refer to Annexes A & B for the finalists and judges respectively.

New Logo for Singapore Tourism Awards 

Along with the re-naming of the event, STB has introduced a new logo for the Singapore Tourism Awards. 

Comprising a stylised constellation in the shape of two luminous, ascending stars, the logo symbolises STB's mission to discover the brightest individuals and most outstanding establishments in Singapore's tourism industry. The constellation idea is also a reference to the host of past tourism award winners and how they all represent the pinnacle of excellence that STA recipients strive towards.


About the Singapore Tourism Awards 

Organised by the Singapore Tourism Board (STB), the Singapore Tourism Awards brings together Singapore's tourism sector to celebrate individuals and organisations that best deliver exceptional experiences and achieve enterprise excellence. The Awards is an integral part of STB's efforts to raise the Singapore tourism sector's competitiveness by motivating organisations and individuals to create compelling experiences or adopt best practices. For more information, visit

About the Singapore Tourism Board

The Singapore Tourism Board (STB) is a leading economic development agency in tourism, one of Singapore's key service sectors. Known for partnership, innovation and excellence, STB champions tourism, making it a key economic driver for Singapore. We aim to differentiate and market Singapore as a must-visit destination offering a concentration of user-centric and enriching experiences through the "YourSingapore" brand. For more information, visit or or follow us on Twitter @STB_sg (